RxRep solution

Pharma Field Force KPIs & Reports

The numbers that tell you whether your field force is working: coverage, frequency, plan compliance and sales against target, measured from verified visits rather than self-reported totals.

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Updated October 2026 3 min read 7 days free, no card needed

Pharma Field Force KPIs & Reports

Visits per day and weekDoctor and pharmacy visits by rep, team and period, from the dashboard...

CoverageWhich doctors and pharmacies were seen, and which haven't been visited...

Plan compliancePlanned visits completed, missed or still to do, per rep and per day.

Which KPIs matter for a pharma field force?

A good set of field force KPIs answers three questions: are reps seeing the right doctors often enough, are they doing what was planned, and is it turning into sales? Everything else supports those three.

The quality of the KPI depends on the quality of the data behind it. Visit counts typed in at month end tell you little. RxRep calculates them from visits logged on the spot with time and GPS location, so the dashboard reflects what really happened.

Why many KPI reports mislead

Built from self-reported totals, not individual visits
Available only at month end, too late to act
Count visits without asking which doctors were seen
Field activity and sales kept in separate systems
Hours spent each month compiling spreadsheets

KPIs you can track in RxRep

Visits per day and week

Doctor and pharmacy visits by rep, team and period, from the dashboard and reports.

Coverage

Which doctors and pharmacies were seen, and which haven't been visited recently.

Plan compliance

Planned visits completed, missed or still to do, per rep and per day.

Verified visit rate

Visits at the right location versus flagged ones that needed review.

Field days

Days in the field, time between first and last visit, and distance travelled.

Samples

Samples given by rep, product and doctor, and stock still held.

Sales against target

Achievement by rep, product and area as sales are entered.

Expenses

Claims by rep and category, and what is still waiting for approval.

Reporting before and after

Spreadsheet reporting

Totals typed in by reps
Ready at month end
Visits counted, doctors ignored
Field and sales data apart
Hours of manual compiling

RxRep reporting

Figures calculated from logged visits
Up to date every day
Coverage of the doctors that matter
Visits, samples and sales side by side
Export to Excel or PDF in a click

Benefits

Problems spotted early

KPIs based on verified data

Focus on priority doctors

Better coaching conversations

No more month-end compiling

Activity linked to sales

Frequently Asked Questions

Coverage of priority doctors at the right frequency usually matters most, because it drives prescriptions. Visit counts alone can be high while key doctors go unseen.

Yes. What each person sees follows their role and reporting line, so a manager sees the people who report to them and head office sees everyone.

Yes. Reports export to Excel and PDF.

From the locations of each day's visits, measured along the roads where available, and shown in the Field Days report and on Pathway.

Visits appear as soon as they are logged, or when an offline phone reconnects, so the dashboard reflects the day as it happens.

Ready to put pharma field force kpis & reports to work?

From $7 per user per month. Start with a 7-day free trial, or let us show you around first.