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RxRep solution

Secondary Sales Reporting & Tracking

Record pharmacy sales by product and week, see secondary sales by rep, area and product, and keep distributor stock and statements beside them.

Updated October 2026 3 min read 7 days free, no card needed

What is secondary sales reporting?

Secondary sales are what distributors sell on to pharmacies and retailers, as opposed to primary sales from the company to its distributors. Secondary sales reporting shows which products are actually moving, in which areas and through which pharmacies.

In RxRep, sales are recorded against each pharmacy and product by week, in units and value, by the rep or manager who has the figures. Totals roll up by rep, area and product, sit next to targets and achievement, and can be viewed beside distributor stock and account statements.

Why Companies Need It

  • Complete Visibility
  • Better Decision Making
  • Demand Planning
  • Distributor Accountability
  • Focus on the products and areas that move

Key Features

Sales by pharmacy, product and week

Record units and value for each pharmacy and product every week.

Totals by rep, area and product

See secondary sales by rep, territory and product, and who is ahead or behind.

Targets and achievement

Compare sales with monthly targets by product as figures are recorded.

Trends against last month

This month's running total beside last month and your targets.

Distributor stock and statements

Keep distributor stock, invoices and account statements next to secondary sales.

Weekly locking

Lock a week's sales once they are checked, so figures do not change afterwards.

Reports and dashboards

Dashboards and reports for managers, by area and product.

Export to Excel or PDF

Download reports as Excel or PDF to use in your own tools.

How RxRep Helps

Without RxRep Secondary Sales Tracking

  • No visibility of sell-out data
  • Demand guessed from primary sales
  • Figures collected by hand and re-typed
  • Distributor activity kept in separate files
  • Decisions made on month-old numbers

With RxRep Secondary Sales Tracking

  • Secondary sales by pharmacy, product and area
  • Demand planning from actual sales figures
  • Sales recorded, checked and locked in one system
  • Distributor stock and statements next to sales
  • Weekly figures managers can act on

Benefits

Sales visibility as figures are recorded
Better demand planning
A clearer view of what to restock
Distributors reviewed on facts
Attention on the products and areas that sell

Frequently Asked Questions

Secondary sales reporting shows what distributors have sold on to pharmacies and retailers, by product, area and period. It tells a pharma company which products are really moving, as opposed to what it shipped to its distributors.

Secondary sales tracking helps pharmaceutical companies monitor product movement from distributors to pharmacies and retailers, so stock planning and targets rest on actual sell-out.

Seeing actual sell-out by product, area and week shows which products are moving and which are slowing down, so you can plan stock and promotion around real figures instead of estimates.

Yes. RxRep keeps distributor stock, invoices and account statements beside the sales recorded against pharmacies, so a distributor's activity can be reviewed next to the field results in the same area.

RxRep has no ready-made ERP connectors. You can download reports as Excel or PDF and use the figures in your own tools.

Yes. Click the "Book a Demo" button anywhere on the page to schedule a personalized walkthrough and see how it can help your team.

Ready to put secondary sales reporting & tracking to work?

From $7 per user per month. Start with a 7-day free trial, or let us show you around first.